Since Powerbar™ came out in the 1980’s, energy bars have become a staple on-the-go source of fuel. It's a convenient healthy snack before the gym, as you run out the door, or to get you through mid-day slump at work. Despite there being over 130 bar brands available to fit every imaginable preference, most bars are still just a slab in a pouch.
Our eating habits have changed dramatically since the 80’s: today we snack more than ever and eat almost a third of our calories outside of mealtimes. We reached out to hundreds of bar eaters and about half told us they often don’t finish a bar at one time. What’s left over often gets smashed, dried out or thrown away. At CirC we believe our customers deserve a better option and that it was time for our definition of a “bar” to catch up to how people eat today.
We re-imagined the bar as pack of 5 poppable, grazable protein balls that provide the nutrition and energy we want from a bar, but in a form that is flexible to the way we eat today. Sometimes we want all five bites, other times one or two is just enough before a workout or to tide us over until dinner. To keep our energy bites fresh, clean and round we invented our own recyclable and resealable tray that lets you snack at your own pace and keep the bites fresh for later.
But convenience isn’t enough: bar eaters also said they want healthy ingredients, great taste, great texture and efficient protein. So we made CirC bites like you’d make them at home … with a balanced blend of raw, natural ingredients like whole grain oats, peanuts, dates, cassava and agave. Then boosted it up with whey protein crisps for great crunch and 10 grams of the highest-quality, cleanest-tasting protein. Soy free, gluten free, no sugar alcohols, no preservatives, and no stevia or monkfruit. Together, they provide the nutrition and sustainable energy you’ve come to expect from bars, with the great taste and soft bite you expect from homemade.
Nothing to hide.
Why do bars hide inside an opaque wrapper? We’re not sure, but you've probably noticed that the pictures on the wrapper are often not what you get on the inside. We made our resealable and recyclable tray transparent so you can see exactly what you’re getting, every time. What you see is what you get.